Content Marketing Or Social Media Marketing? Or Both?
With Content Marketing the main focus is on the website and the database.
A well presented website with good content builds an audience from within the site itself.
Keeping the content (info, pics, videos) contained within web pages up to date and relevant is a frequent requirement. Embedding quality, keyword-rich content in your pages through ways such as blogs and forums helps immensely your organic search rankings and gives your website great credibility.
What Is Content Marketing?
There are millions of websites in the world so what makes yours so special and what helps it to rank well so people can find you?
There are two possible ways your website is placed (ranked) on serach engine pages; organic rankings and/or paid rankings. Promote My Website can help you with both!
An organic ranking sounds great but it’s the hardest to achieve and the one that requires the most ongoing work. Although there are many reasons why some websites will rank higher than others, the one consistent reason for higher rankings is good content. PMW focus on quality content that keeps your website up to date and most importantly full with relevant and interesting information. PMW specialise in creating blogs, forums, articles and content that people enjoy reading
The paid page ranking we refer to is PPC (pay per click) adverts such as google adwords and social media advertising such as Facebook ads. Creating ads generally requires some initial development work for the type of ad you need i.e text or banner ad but when done an ad can be used over and over again and it can be set up with many different parameters and can be switched on and off in a controlled budget.
The Website
The Database & Direct E-mail Marketing
A strong database is a powerful weapon especially when it comes to direct email marketing. Email marketing done correctly is one of the cheapest and most effective forms of digital advertising there is. Printing and sending brochures in the post has largely been replaced. Today we do digital brochures (emails) that are fully interactive and bring the customer into the store instantly from wherever he or she is sitting. Say goodbye to the traditional media intermediaries that were always expensive anyway and who never provided you with any actual measureable results and hello to content marketing = Save money and measure results!
What Is Social Media Marketing?
With Social Media Marketing the focus of the marketing activity is located within the social networks themselves.
A social marketer produces and/or shares content and places it inside social media networks (Fb, You Tube etc) to engage the current audience and to contiually reach out to a untaped new audience and a huge amount of potential clients
Social Media pages act as link distributors to your website.
Access to users is direct and content is frequent and generally formatted into shorter chunks. Examples of content could be from a simple info or update post or a post which engages customers with a question, to competitions, videos, games and surveys.
Why Is Your Company Using Social Media?
Do you know the reason why your company started, or will start, it's social media pages?
It might be so long ago that anything new has been done on your current pages that you may have forgotten the answer....
Your pages should connect and engage with a modern day audience (perhaps not one you yourself might use) on a regular basis - a content stream.
Social media reaches a massive audience. Inside the audience are your old customers and a massive potential for new ones. The best thing about this audience is that if they like you, your company, what you stand for etc they will promote your company for you!
Your audiences have the power to make you ‘go viral’ and all because you keep them interested and updated in your company/brand or idea.
How do you do this? With quality content!
Content is key. Lots of it and on a regular basis. Once you open your social media can of worms you can’t stop, and shouldn't stop while your pages are active. If you end up having an active but basically unused social media page it will be doing more harm than good for your company's image. Use it or lose it!
To find or produce quality content that is interesting and shared correctly can take time. It's probably precious time you don't have, or that you haven't got set aside because you are too busy working in the business or social media is just not your thing. There are too many distractions and big advertising companies will charge an arm and a leg for digital marketing!
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Promote My Website offer customised content packages for businesses or we can work with you to taylor make any package that would suit you and your budgets .
Wouldn't it be nice to have the peace of mind that your social media pages are being maintained and monitored 24/7?
